Booming Industry in Cebu City


Another booming industry in Cebu that has put the province in the limelight of business is its furniture making which embodies cultural and traditional worth. Aimed towards developing and expanding the furniture manufacturing, the Department of Trade and Industry (DTI) in Cebu is specifically targeting small and medium enterprises whose products are export-quality. The success of Cebu with this industry prompted the province to be currently hailed as the “furniture capital of the Philippines.”

The Cebu Chamber of Commerce and Industry is gearing the city’s growth and economy on information and communications technology, with the aim of making it a premier ICT investment, software, and e-services hub in Southeast Asia. Adding to such momentum, is the mushrooming of US-based call centres and expanding of the BPO business in the province.

Cebu is also the site shipbuilding companies that manufacture bulk carriers of up to 70,000 metric tons deadweight (DWT) and fast craft as well. The Cebu International Convention Centre became a significant historical landmark of major local and international events in the Philippines that gathers huge number of tourists in Cebu. When Cebu City became the venue of 12th ASEAN summit, the province strengthens and maintains its important role in international relations, becoming the centre of development and tourist destination.

Because of the title as furniture capital here in the Philippines, Cebu has been known to export a lot of furniture and home decorations to abroad. Living room sofas, kitchen doors for home improvement and plantation shutters for the windows. Other products such as roman blinds, roman shades and window shutters are also heavily shipped to the United States, UK and to other parts of the world. There are also a lot of window accessories such as window valances and decorations such as sheer curtains, window frames and wooden blinds. With the advancement of technologies, Cebu is shaping to be one of the forefront powerhouses here in the Philippines.

The Cebuano’s assiduous and diligent nature proved the strength of its labor force oriented towards non-agricultural lines and inclination to be productive. Cebu’s dynamic labor force, strategic location, accessibility, and natural resources magnetized high domestic and foreign tourist arrivals—such accomplishment fueled the vigorous development with an exceptional track record to earn the reputation as the fastest growing economy in the Philippines.